tilemap.SetTiles doesn't work when the GameObject is deactivated

Reproduction steps:

1. Open the attached project “tilemap_unity_3_4.zip“
2. Open the “SampleScene” scene
3. Enter Play mode

Expected result: the tilemap is active and visible
Actual result: the tilemap stays deactivated

Reproducible with: 2021.3.7f1, 2021.3.10f1, 2022.1.16f1, 2022.2.0b8, 2023.1.0a10
Not reproducible with: 2021.3.6f1
Could not test with: 2020.3.39f1 - An error occurred while resolving packages, com.unity.feature.2d and com.unity.render-pipelines.universal packages cannot be found

Reproduced on: Windows 10 Pro

Note: this project uses the “TileMapActiveSelf.unitypackage” package