"Create App Packages..." option is greyed out when trying to Create App Packages in Visual Studio

Unity: Universal Windows Platform

2023.3.X

2023.2.X

2023.1.X

2022.3.X

2021.3.X

How to reproduce:
1, Create a new Unity project
2, Build the project for UWP
3, Open the built Solution in Visual Studio
4, Select Project>Publish

Expected results: "Create App Packages..." is not greyed out
Actual results: "Create App Packages..." is greyed out

Reproducible with: 2021.3.30f1, 2022.3.8f1, 2023.1.11f1, 2023.2.0b7, 2023.3.0a3

Reproducible on: Windows 10 22H2
Not reproducible on: No other environment tested